dX Latam: Activate, measure and convert with Eloqua + Google.
Connect your data, automate your campaigns, and take your results to the next level. Oracle Eloqua's integration with Google Ads, Analytics, and Tag Manager lets you create more relevant experiences, measure accurately, and convert intelligently.
Your success is our mission.
What can you achieve with this integration?
Optimizing campaigns in Google Ads
Send targeted audiences from Eloqua directly to Google Ads to run more effective and personalized campaigns, maximizing your return on investment.
Advanced tracking with Google Analytics
Measure and analyze the behavior of users arriving from your Eloqua campaigns. Identify which sources and content generate the most conversions and adjust your strategies in real time.
Event activation with Google Tag Manager
Automate the triggering of events on your website based on the activity of your contacts with Eloqua, improving remarketing and personalization.
Data enrichment for advanced segmentation
Combine web behavior information (via Google Analytics) with Eloqua profiles to create highly accurate and personalized segments.
Multichannel ROI measurement
Link interactions from Google Ads and other digital campaigns with Eloqua's automated flows to gain a clear view of performance by channel and by campaign.
Smart and automated remarketing
Use Eloqua's engagement data to feed dynamic audiences on Google and trigger remarketing campaigns at the ideal moment in the customer journey.